Pepsi signs on Vijender Singh as its new Brand Ambassador

Pepsi the brand that stands for youthfulness, a ‘Can Do’ attitude and ‘Dare for More’ spirit ropes in India’s boxing fame, bronze medalist and one of India’s hottest youth icon-Vijender Singh as it new brand ambassador. Vijender is one of the first sportsmen beyond the realm of cricket who has joined Pepsi’s ambassadorial team. Vijender is also heading for the Grand Prix Ussti Nad Labem, an International Boxing Tournament being held in Czech Republic this month, which is his first big event after the Olympics.

Sandeep Singh Arora, Executive Vice President – Marketing Colas, PepsiCo India said, “Brand ambassadors of Pepsi are not only the face of the brand but also extension of the brand’s youthful and irreverent imagery and exemplify the same dynamism as attached with the brand. With the ‘Youngistaan’ campaign, Pepsi celebrates ‘Youthdom’- their never failing attitude and their desire to take on challenges and the power to turn things around.”

“Vijender as Pepsi’s new brand ambassador reflects the ‘Youngistaani’ attitude and self-belief, as he is self-made backed by a ‘Can Do’ spirit and is an inspiration for this young confident generation to follow their dreams. We are very proud to associate with Vijender and look forward to a long and exciting relationship and wish him all the best for his upcoming tournament”, he further added.

Vijender Singh, the newly appointed brand ambassador of Pepsi said, “I am excited to be associated with an iconic youth brand like Pepsi. It is certainly a great privilege to join Pepsi’s league of such eminent achievers. Being a sportsman, I have always been a believer in ‘Youngistaan’s’ core philosophy- Chaho Toh Sab Kuch Hai Aasan. I strongly believe that a winner is one who thinks big, has self-confidence and follows their dreams to be successful in life. That’s my mantra and that’s how I claimed my victory!”

Vijender’s commercials rights management is handled by Infinity Optimal Solutions (IOS), a leading sports management company since 2005.

Neerav Tomar, CEO-IOS India said “We are very excited to present Vijender as the new brand ambassador for Pepsi. The association could not get any better as both Pepsi and Vijender are youthful, spirited and are equally inspiring in their own right.”

Vijender would remain in action till 2010, as he is participating in World Championship (Italy, Aug-Sep, 09), various European Grand Prix tournaments, Commonwealth Games (Delhi, Oct, 2010) and World Cup (Dec, 2010). Vijender will also be one of the key features of the World Boxing Series, which is a global franchisee model designed by (IBA).

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