New Delhi : So you have heard of T-10, T-20, Test cricket and you have played it in the field, gully and playground. But have you ever heard of cricket being played on boats with paddles as bats? Ever seen Boat cricket? Would you ever challenge ace cricketers at their own game? Bewildered? So that’s exactly what the new Pepsi TVC is all about! Get set to watch Pepsi change the rules of India’s greatest passion as it brings together the five popular cricketers – MS Dhoni, Virender Sehwag, Ishaant Sharma, Robin Uthappa and Praveen Kumar from the cricket field to the spectacular backwaters of Kerala!
Centre staging the youth’s cool, winning and daring attitude, the TVC revolves around a bunch of young fisher boys challenging the celebrities at their own game. With this TVC, Pepsi audaciously urges the youth to get what they want in their own, unmatched way simply captured with their tagline, ‘My Pepsi, My Way’!
Commenting on Pepsi’s new ‘Youngistaan’ TVC, Mr. Sandeep Singh Arora, Executive Vice President – Marketing, Cola, PepsiCo India said, “Within a short time, ‘Youngistaan’ has become a term that encapsulates today’s youth – it speaks their language and reflects their attitude, thoughts and aspirations. Through the TVC and the campaign line of “My Pepsi, My Way” Brand Pepsi is provoking the youth of today to take on any situation and use their mental smarts to effortlessly find their way through any given situation. ”
Hari Krishnan, Executive Business Director, JWT, said, “Youngsters go the extra mile to succeed and achieve whatever they want, the way they want! Challenges they encounter in their way are just part of the game! With the new My Pepsi My Way campaign, Pepsi empowers youngsters with this belief.”
According to Pepsi’s brand ambassador – M S Dhoni, “I have always enjoyed shooting for Pepsi ads as they give me a chance to do something new every time. In this TVC, there was yet another exciting game of cricket but this time round on a boat with paddles! Shooting for this TVC has been great fun!”
So get ready to catch cricket in its new avatar from September 23, 2009 in Pepsi’s TVC. It will surely have you saying, ‘My Pepsi, My Way!’
About the creative team of the TVC-
Team JWT – Soumitra Karnik Executive Creative Director; Amit Wadhwa, Client Services Director
Production House– Corcoise Films
Director – Prasoon Pandey
Producer – Cyrus Pagdiwallah