People Infocom (Mauj) And Bharti Telesoft to Offer Value Added Content

Strategic partnership to deliver content in India and abroad Represents MAUJ’s 20 millionth download and over 400 deployments for Bharti Telesoft

People Infocom (Mauj) one of India’s leading mobile VAS companies, and Bharti Telesoft Ltd, a leading global provider of value added products and services, on Wednesday announced they are partnering to provide a range of value added content over Unstructured Supplementary Service Data (USSD) to operators in India and abroad.

Mauj Mobile and Bharti Telesoft have come together to provide customers a host of value added applications, which include, Astrology, Cricket Info, News, and Devotional Content, which will be delivered over a simple to use, browser-based interface, to encourage service uptake.

The work of the two companies currently caters to the mobile subscriber base situated in the North Zone of India. However, Mauj Mobile and Bharti Telesoft, see potential in working together overseas, with demand from the Middle East region looking very positive for a strategic partnership, which leverages the feature-rich platform and applications strengths of Bharti Telesoft, and the vast variety of content of Mauj Mobile.

Speaking on the occasion, Mr. Manoj Dawane, CEO, People Infocom, said, “Mauj Mobile has always associated with some of the best businesses in the industry. All our business initiatives are an effort to endorse our commitment towards providing our customers with some of the best mobile applications possible. Bharti Telesoft is a reputable name in its own right in the VAS space and we are extremely excited about the prospects of taking this promising partnership to markets abroad”

Commenting on the significance of this tie-up, Mr. Sanjiv Mital, CEO, Bharti Telesoft, said, “We believe that the ease with which subscribers can navigate and use services with USSD will help bring VAS to a very wide audience. As operators also embrace USSD as a quick and simple way to extend new services to their subscriber base, we see a very bright future for the technology. With Mauj’s extensive range of compelling content and our proven expertise in USSD and other platform-based solutions in the VAS space, we are confident that we have a winning proposition and partnership to take to new markets.”

This coming together of a value added product provider and a content provider has its own significance to both MAUJ and Bharti Telesoft. While the project adds to Bharti Telesoft’s 400+ number of deployments, it also represents MAUJ’s 20 millionth download.

People Infocom is a Managed Services Provider to Telecom Operators, Media & Entertainment Companies and Consumer Brands. The company develops and distributes unique platforms & applications in diverse areas such as Portal Management (GPRS, SMS, Voice), Mobile Entertainment (music, videos, gaming), Mobile Communities (dating, matrimonials, real-estate) and Mobile Marketing (advertising, campaign management). It also extends its services by developing, aggregating, and facilitating content on these platforms and applications through Mauj Mobile.

The company develops services on all leading platforms including J2ME, Smartphone, BREW, Symbian, SS7 and I-Mode. People Infocom was awarded the Nokia and Singtel Multiplayer Game Quest 2006 Award and has also won the Red Herring Asia 2006 Top 100 Awards recently. People Infocom is a Sequoia Capital and Intel Capital backed company and is part of Anupam Mittal led People Group.

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