PDM India, India’s leading experiential marketing agency has been recognized as the best agency at the first national WOW Awards for Events & Experiential Marketing Industry held in Mumbai on the 6th of March 2009. The company won the Best Agency Award for the ‘Live Event of the Year’ and the ‘New Event Property of the Year’ Awards across various categories.
PDM India won the most prestigious and eagerly anticipated award of the night – “Best live event of the year ” for its IP – ‘Sunburn 2008’. PDM’s ‘Sunburn’ bagged the Gold in this category. The esteemed jury picked PDM as the winner amongst other Live Events like ‘IIFA’, ‘Filmfare’, ‘The Unforgettable Tour’ & ‘Wills Lifesyle IFW’.
The tremendous success of PDM’s ‘Sunburn’ (Asia’s largest music festival) presented in a unique and innovative format and its acceptance by music fans across India was the main reason for the jury to pick ‘Sunburn’ as the Best Live Event amongst other Properties.
PDM India’s other major win was for the prestigious category – “New Event Property of the Year “, which it won for establishing Wrigley’s Big Boomer Bubble Blowing Championship.
Wrigley’s Big Boomer Bubble Blowing Championship helped showcase PDM India’s strength, not only at the ground execution level, but on a larger platform of providing a complete and holistic campaign for its client. The other nominations in the same category included ‘The Unforgettable Tour’, ‘Sunfeast World 10K Bangalore’, ‘Bajate Raho’ and ‘Hunt for India’s Smart Investor’.
Commenting on this achievement, Mr. Shailendra Singh, Joint Managing Director, Percept Limited, said “PDM has always been known for creating unique concepts and establishing innovative Properties. This award is a recognition of PDM’s abilities in understanding the target demographics and brand needs. PDM has been a leader in experiential marketing with expertise in the domains of sports, entertainment, celebrity and activation. It is the accrued knowledge in all these fields that has helped PDM time and again to come out with winning concepts and IPs.
The jury consisted of nine marketing stalwarts headed by Ramesh Natrajan, Deputy Country Head, DHL; Vikram Malhotra, VP, Kingfisher; Sanjeev Goyle, Senior VP-Marketing, Mahindra and Mahindra; Kaushik Roy, President-Brand Strategy and Marketing Communication; Reliance Industries, Sanjay Tripathi-EVP and Head-Marketing HDFC Standard Life; Ankush Arora, Vice President-Sales and After Sales, General Motors; Ranju K Mohan, Vice President-Sales and Marketing, Henkel; Raja Ganapathy, Vice President-Marketing, Sequoia Capital; and Chetan Gupta, Head-Marketing, Asia Pacific Breweries Limited.
PDM India COO, Manuj Agarwal expressed deep gratitude to Eventfaqs for initiating the ‘WOW Awards’. He felt that it was time that the Experiential Marketing Industry received its due with a separate genre of Award like WOW. “It is indeed a huge honour to be awarded for our 2 IPS, amongst long established Properties like Filmfare, IIFA and India Fashion Week ”, he said.
The WOW Awards seek to celebrate excellence in the Events & Experiential Marketing domain across industries. They aim to recognize and acknowledge events and on-ground interaction activities between the Brand and the Consumer. The WOW Awards were awarded to PDM India from amongst 472 entries vying for the prestigious Award.