PDM India, the experiential marketing division of Percept Limited has just been empanelled by Rajasthan Tourism to handle their entire promotional needs. PDM bagged the tourism account in a multi-agency pitch, which involved 11 agencies from across India. The account worth 2 crores, will be handled by PDM for a period of 2 years.
Said Sanjay Kacker, COO, North & East – PDM, “This is the first time PDM has been appointed by the Govt. of Rajasthan to promote tourism in India and overseas. To achieve this objective, we are working out a promotional plan for Rajasthan Tourism which will have a global appeal.”