Gwalior: Patrika launched its much-awaited edition from Gwalior recently. With tremendous response from the readers and the local market, Patrika has created a resounding bang in the city.
Gwalior, known to be the tourist capital of Madhya Pradesh with a population of over 1.2 million happens to be one of the most promising markets for the advertisers and Patrika’s emphatic entry has certainly rang a bell for the other players.
The City of Gwalior in Madhya Pradesh is designated as Counter magnet city in the National Capital Region (NCR) plan – 1989.
In a span of less than two years ‘Patrika’, now covers almost the entire of Madhya Pradesh and has its major edition from the key cities of Madhya Pradesh including Bhopal, Indore, Jabalpur, Ujjain & Ratlam.
Patrika carried an extensive pre-launch campaign in Gwalior before its launch in order to give its brand the mandatory momentum and also create a niche for its iconic journalistic style. A team of 260 surveyors went round the city and conducted survey, before the launch and touched more than 1 lac 22 thousand households. The pre-launch campaign has created the desired impact and the readers’ preference for Patrika is quite evident from their encouraging response.
The jubilant mood of Gwalior launch is resonating in the Patrika Group headquarters as well. Mr. Arvind Kalia, National Marketing Head, Patrika Group remarked; “Let’s celebrate the magnificent launch of Patrika Group’s Gwalior edition today. Patrika has now emerged as the most powerful player in MP with its new edition and covers the entire state.”
The Events team from Patrika is already interacting with the major advertisers and the corporate bodies of Gwalior. The fun filled and highly interactive presentations have garnered a very encouraging response and the brand has leveraged its credentials to the max by creating unique one-to-one touch points in the market.
Right before Patrika entered Gwalior the competing newspapers have taken the defensive mode in anticipation with most of the major players reducing their cover prices and bringing about several changes in the layout and supplements in order to retain readers attention.