Parryware Roca Private Limited has launched the premium international “Crestia Collection” in Mumbai. The Crestia collection constitutes 22 completely new products with international styling and attractive features.
The Crestia collection includes a wide range of international sanitaryware and shower solutions that cater to the discerning Indian customer who is looking for “affordable luxury”. In addition to the new products, the existing products ensure that the slew of products from the Crestia Collection aggressively dominate the top end sanitaryware market in India.
At the launch, Emilio Salazar, Managing Director, Parryware Roca Private Limited said, “Crestia symbolizes Parryware’s effort to constantly make its offerings contemporary and in line with the needs of the changing Indian customer. From the trusted Parryware stable, the all new Crestia Collection promises to deliver ‘WOW’ bathrooms with high quality products and assured back up service.”
Salazar, added, “The premium market for sanitary ware in India is today estimated at Rs 130 crores per annum, Parryware commands a 10% share of the Premium segment. With the launch of Crestia Collection, we are confident of further improving our share in this segment in the coming months.”
The current market size for bathroom solution products is Rs 900 crore, in which the organized sector accounts for Rs 500 crore while the rest is from the unorganized sector. Parryware is witnessing a growth rate of 22 per cent. In the premium segment alone, which is growing at 25 per cent, it has a market share of 20 per cent.
Parryware Roca Private Limited is owned by ROCA Sanitario – a world leader in sanitary ware based in Barcelona, Spain. Parryware Roca in India has the entire range of products that include vitreous sanitaryware, seat covers, plastic cisterns, bath tubs, kitchen sinks, and electronic flushing systems. Parryware is the first and only sanitaryware Brand in India to be conferred ‘Superbrand of India’ status. From being a sanitaryware brand, Parryware is transforming itself into a total bathroom solutions provider with the successful launch of its Faucets range.
ROCA a World leader in the bathroom solutions market has presence in more than 120 countries with a Group turnover amounting to approximately Euro 1.7 billion (Rs 8500 crores). ROCA is ranked World No.1 in the sanitaryware market. Roca has been ranked world No 1 and Parryware Roca ranked No. 9 in the world in the sanitaryware industry by Ceramics World in 2008.