Parryware Roca, the No. 1 bathroom solution provider in the country has entered into a tie up with Home Town, the specialty home products retail chain from the Future group. Home Town will display and sell the entire range of bathroom solution products from Parryware.
Home Town is a one stop shop, specialist retail chain that offers a wide array of home products ranging from home décor products, electronics, paints; home furniture etc. Parryware products are currently available in their Noida, Bangalore, Hyderabad outlets. The company has plans to selectively make available Parryware products in other upcoming outlets.
Commenting on this tie up, K.E Ranganathan, Managing Director, Parryware Roca said “Large scale retail formats have become the order of the day and have revolutionized the way today’s customers make their buying decisions. Customers have the opportunity to see and experience a range of products which is otherwise not possible through regular retail outlets, due to lack of space. Customers also want to compare different brands under one roof. These are in line with specialized home products formats in other parts of the world, like the Home Depot in US.”
He further adds, “Hometown has taken the right step in bringing this contemporary concept of large scale retail format to India. We are delighted to join hands with Hometown and making our products available in these outlets.
“Home town has redefined customer experience in the home products and home décor category. Our association with top brands and display of wide range of products has been our strength. We are looking at aggressive expansion plans in the next 6 months across the country. We are happy to be associated with Parryware, the market leader in sanitaryware category in the country. We have received an exceedingly good response for the brand in all our outlets. This association is likely to benefit both Parryware and Hometown in big way,” said, Mahesh J Shah, CEO, Home Town.
Parryware a pioneer in bathroom solutions product and services has been the first to recognize and adapt to the changing needs of customers, be it on product design or customer service. The large scale formats are primarily catered to the high end customers who need a better buying ambience. Prices are also competitive in these outlets.
Parryware also provides specially designed products under “coventina” range for the physically challenged, which are being made available in Home town for display.