Parle Launches New Ad Campaign for ‘Parle Milk Shakti

parle_logoParle Products has launched an Ad campaign for one of its latest offerings in the cream category – Milk Shakti Milky Sandwich. The product and the TVC are inspired by childhood playfulness and the fun that is associated with the iconic set – Tom & Jerry.

The TVC begins with the duo in a kitchen, whipping up a batch of the delicious cream biscuits.  Preparing the mixture of the mouth-watering milk cream for the centre and waiting for the cookies to bake. Off course, the process also includes rivalry between the two characters.

Jerry is seen eager to contribute and playfully drops the mixture from a height while Tom uses his reflexes to catch the falling mixture between the freshly baked cookies, the accident which turns into the delicious cream biscuits. A child then enters the kitchen, excited to see his favourite cartoon characters is greeted with a high five and devours a biscuit.

Speaking about the TVC  Mayank Shah, Group Product Manager, Parle Products said, “The product and the TVC revolve around the popularity of Tom & Jerry to connect better with kids and their parents as well. Parents are usually wary of cream biscuits but Milk Shakti Milky Sandwich is one that is coupled with the nutritional goodness of milk and wheat, a perfect combination of fun and health. The Ad perfectly embraces the camaraderie of the characters while highlighting the key attributes of the biscuits. The TVCs appeal spreads across all target markets.”

Parle Milk Shakti Milky Sandwich is available in a 60g pack at Rs.10 and a 120g pack at Rs.20 respectively.

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