Park Avenue launches campaign to promote Beer shampoo

beer_shampoo_park_avenueBeer shampoo believes that every man is entitled to buy his own manly Beer Shampoo for his “manhair”. While every man would be tempted to, there was a practical barrier.

In most cases,the lady of the house reserves the first right to the shopping cart. Hence, it becomes critical for the brand to encourage the lady of the house to buy into Beer Shampoo. This communication was developed as a tool to warm up the lady to the needs of her man.

It seeks to make the shampoo as essential to her own happiness as it is to her man’s. The communication achieves this by igniting the emotional trigger of every woman wanting her man to be manly, particularly in romantic situations.

Commenting on the new TVC   Raja Chakraborty Head Marketing – J K Helene Curtis Limited said “The recent Park Avenue Beer Shampoo creative has been conceptualised to generate more trials for the product among those who are aware but having some apprehension or the other to use it. We are sure this creative will put those apprehensions aside and get more trial into
the product”.

Anil Kulkarni, Business Director, J K Helene Curtis Limited said “I can really say “cheers” to the gang at Ambience for recreating this campaign. It looks easy and fun but believe me weaving the irreverence and fun aspect of beer with hard consumer insight is tough and Ambience have done a great job.”

Bobby Pawar, Director. Chief Creative Officer – South Asia at Publicis Worldwide said “This is Beer Shampoo Part Do – the sequel. It stars the epitome of manly man-ness, the peak of the pinnacle of male perkiness; Rockland Steel. He became quite a hit with the people in his debut.
In this go-around we see the softer side of the man, as he waxes eloquent about what man hair feels like with his own style of poetry, which admittedly veers more towards cheesy than Shakesparean (I doubt if he can spell Shakesparean). Armed with a pan flute that magically transports you from place to place, he drops hair wisdom that is as golden as, well, his outfit.”

Creative team:

Bobby Pawar – Director. Chief Creative Officer – South Asia at Publicis Worldwide
Amod Dani – Executive Creative Director
Umesh Rawool – Creative Director
Zarwan Divecha – Creative Controller
Account Management:
Paritosh Srivastava – Executive Vice President
Chandan Jha – Vice President
Darrell Fernandes – Client Services Director
Tejal Turakhia – Associate Account Director
Abhishek Sethia – Account Executive
Production House: Fleet Ent pvt ltd
Director: Kay Kienzler
Producer: Sunil Bhatia
Post Production House: Pixion
Post Production Supervisor: Dylan dsouza

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