Solutions | Digitas has appointed Pankaj Bhasin as Associate Vice-President – Services ‘Vertical’. Bhasin will responsible for all key account management for the ‘Services’ category, in addition to driving future business growth.
He has over 15 years’ experience in diverse sectors such as advertising, publishing, IT (Brand Management & Business Development), and financial services. He has worked with leading companies like Tata Press, Indian Express, Media Transasia, BEI Confluence and RK Swamy BBDO. Bhasin is an expert in strategic and market planning and development, internal and external communication, event management, promotions, exhibitions and customer interaction programmes.
Bhasin’s last stint was with GE Capital Services, where he was the Communication Leader for the India platform and was responsible for internal and external communication, including marketing communication activities within the country.
Source: Bombay Adclub