Pam Kaufman has been named Chief Marketing Officer (CMO), Nickelodeon/MTVN Kids and Family Group, it was announced today by Cyma Zarghami, President, Nickelodeon/MTVN Kids and Family Group, to whom Ms. Kaufman will continue to report.
As CMO, Ms. Kaufman will oversee all marketing efforts for the many businesses of Nickelodeon, including television, digital, consumer products, Nick Movies, as well as MTVN Kids and Family Group brands The N; Nick at Nite; Noggin; and Nicktoons Network. She will continue to lead the company’s advertising and multicultural efforts, and will partner with Nickelodeon International to bring the best practices of her group to the rest of the globe. Ms. Kaufman will also employ the new consumer centric marketing tools of the digital world to ensure both relevance and creative excellence as Nickelodeon grows on new platforms.
“As we continue to evolve in this ever-changing media landscape, there’s no one more astute or better suited than Pam to ensure Nickelodeon’s integrated marketing messages are clearly communicated,” said Ms. Zarghami. “Pam is a recognized leader in her field and within our company, and has set the gold standard in partnerships and marketing initiatives within the kids’ entertainment industry.”
Ms. Kaufman will continue to be Nickelodeon’s strategic liaison to all of its marketing partners as the network maintains its lead in pioneering new and innovative marketing solutions. She will be primarily responsible for finding new ways to bring the Nickelodeon brand to life. Most recently, Ms. Kaufman reconnected kids with Nickelodeon’s trademark slime by bringing it across the country and into their backyards with the “Slime Across America” tour, leading up to Nickelodeon’s 20th Annual Kids’ Choice Awards. The second rendition of the tour kicks off July 2 and will make another 20 stops throughout the summer.
Ms. Kaufman will also be a key driver in helping to grow Nickelodeon’s music brand, spearheading all the marketing efforts for its music-related initiatives. The network recently entered into a partnership with Sony Music Label Group where the two companies will co-develop, co-produce, and jointly finance television and music projects over the next four years.
In her former role as Executive Vice President, Marketing and Worldwide Promotions, Ms. Kaufman created innovative multi-platform marketing campaigns and multi-million dollar sponsorships for Nickelodeon’s key properties, from SpongeBob SquarePants, to Dora the Explorer, to the Kids’ Choice Awards. She has received several industry awards for her efforts including Advertising Age’s Entertainment Marketer of the Year in 2002, Brandweek’s 1999 Grand Marketer of the Year, and the Marketer of the Year in 1998 and 1995 from Promo Magazine.
Before joining MTV Networks, Ms. Kaufman established the Promotions Group within Turner Broadcasting System, the first worldwide Burger King Kids’ Meal Promotion, as well as a sponsorship deal for the Cartoon Network Wacky Racing NASCAR Team. She began her career at Equity Marketing, Inc., and graduated from American University with a BA in Public Communication.
Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in almost 92 million households and has been the number- one-rated basic cable network for 12 consecutive years.