Palador Pictures has announced an exclusive tie-up with Tata Sky Ltd., the joint venture between the TATA Group and STAR, marking a revolution of sorts for the Indian cinema aficionados. Most carefully chosen award wining American, European and Asian films will now be available on Tata Sky’s pay-per-view service, ShowcaseTM. Starting Friday, October 12th, Tata Sky has lined up eight of the world’s best movies from the Palador library for the coming five weeks. The movies span different genres and showcase works of acclaimed filmmakers like Akira Kurosawa, Jim Jarmusch, Oxide Pang Chun & Danny Pang, Wong-Kar Wai and the likes.
Tata Sky will feature movies from Palador in the Pay-Per-View format on ‘ShowcaseTM’. Tata Sky’s subscribers can order any of the movies once and enjoy it multiple times up to midnight. Every week, Tata Sky will replace the foreign films with a new set from the Palador library.
With Palador, Tata Sky will feature for the first time on Indian television one of the most acclaimed movie of all times, Akira Kurosawa’s ‘Seven Samurai’. Winner of numerous global awards including the Academy Awards (Oscar) USA, the film will be available on order on Tata Sky from this Friday, October 12th.
Says Mr. Gautam Sikhnis, Founder & Managing Director of Palador Pictures, “We have worked hard to create a collection of the best-of-the-best movies from across the world and are currently nurturing around 1000 titles in our ever-growing library. And now, the task of taking them to the discerning Indian viewers is made easy with Tata Sky satellite television service. We promise a future of the best of World Cinema to every Tata Sky subscriber.”
Mr. Vikram Kaushik, Managing Director and CEO, Tata Sky Ltd. Said, “Our tie-up with Palador enables us to introduce our subscribers to classics in the World Cinema category made by legendary film makers. These films will be available in DVD quality picture and will have only one ad-break thereby enhancing the viewing experience for our subscribers.”
Palador Pictures invested over USD 4 million (Rs.16 crore) to acquire legal rights to nearly 1,000 English & Foreign Language film titles in the World Cinema category. The Palador catalogue boasts of award-winning classics directed by the masters of yesteryears and the current crop of mavericks: Charlie Chaplin, Buster Keaton, Akira Kurosawa, Krzysztof Kieslowski, Jean-Luc Godard, Francois Truffaut, Abbas Kiarostami, David Lynch and many more. The Palador collection covers all genres and eras and is probably the single largest collection of quality films in the world.
Tata Sky, on the other hand, has been making history in the Indian entertainment arena with its TV viewing formats. Its mantra of providing viewers with greater choice, convenience and control has led them to Palador Pictures to include World Cinema in their portfolio. Through its tie-up with Palador, Tata Sky Ltd. endeavours to offer World Cinema to its subscribers.
Mr. Mohan Polamar, Co-Founder and Joint Managing Director of Palador Pictures, sees a bright future for the penetration of World Cinema Foreign Films in India. Says he, “Lots of film admirers who felt the TV and film libraries did not have much of the good foreign language films will now rejoice. They don’t need to waste their times scouring the streets for their favourite movies. Palador promises them the delight of all those movies without having to hunt for them.”
Palador Pictures has raised private investments of US$ 6 million with a revenue target of US$ 20 million by March 2009. The company is leaving no stone unturned to ensure an endemic reach of their finest Foreign Film collection to the Indian audience and thereby deeply entrench itself into the globally-evolved Indian mind space.