Hong Kong : Ozura World Ltd. announced today that it has acquired Tatto Media, a leading mobile performance advertising network, for USD $60 Million.
“We intend to lead the next generation of mobile innovation. The acquisition of Tatto Media, which is one of the largest North American mobile marketing networks, will significantly strengthen our ability to connect advertisers to consumers worldwide,” said Larry Tey, Ozura World Ltd. Chairman. “This acquisition represents a tremendous opportunity for us to support vertical mobile content providers and present advertisers with an effective platform for reaching their well-qualified, targeted audiences.”
Tatto Media, established in 2005, has grown to become a leading mobile advertising network in the United States. Since its inception, it has been focused on generating real value – simultaneously producing results for advertisers and publishers alike. This balance of advertiser and publisher success is core to its proprietary mobile ad serving technologies.
“Mobile advertising is one of the fastest growing market segments in the online advertising space, particularly in Asia. This acquisition adds to the value of what both companies can bring to both Asia and North America,” said Lin Miao, CEO of Tatto Media. “We are very proud to join the Ozura family and achieve our goal of becoming one of the largest mobile advertising networks worldwide,” said Andrew Bachman, President of Tatto Media.