Saif Ali Khan will now not only endorse Oxemberg but also the parent brand Siyaram suitings and shirtings along with the ace cricketer Mahendra Singh Dhoni.
Rahul Akkara, President – Siyaram Silk Mills, content with the association between the brand and the film star commented “We are delighted to have Saif Ali Khan as the brand ambassador of Siyarams Suiting s and shirtings. We have released this commercial for the forthcoming season. It will be played on local and national channels across India.”
Saif Ali Khan expressed his enthusiasm by stating, “It is really an ecstatic feeling to be associated with an Indian brand that has been in the industry for years together and has a very ethnic appeal to it. I look forward to capture the fabric space post being the face of their readymade apparel Oxemberg. Moreover, sharing the Siyarams parents brand’s endorsement space with Mahendra Singh Dhoni is itself a privilege.”
Siyarams has signed Saif Ali khan for the next 2-3 years. The brand has gone ahead and shot an exclusive TVC with him in Jaipur. Continuing the legacy of Siyarams, Saif Ali Khan has increased the class and niche to manifolds.
The latest TVC conceptualized and created by Makani Creative Pvt Ltd. India which once again captures the Indian sentiments of our progeny Coming Back Home and accepting the roots from where they started. In the TVC, Saif Ali Khan comes back to his house to surprise his mother for her birthday. The TVC highlights the bond between mother and son while showcasing the colours and the beauty of Rajasthan in the background.