Oridian, the leading brand of the Hyderabad-based Ybrant Digital Limited, the top-notch global ad network operating in the United States, the United Kingdom, Australia and 40 other countries, announced that India-based Integrid Media, an organization serving as a one-stop shop for integrated media solutions, will be its exclusive seller of web advertising properties for that country. Ybrant’s other brands include AdDynamix, MediosOne, VoloMP, AMS and WordCents.
In March 2007, Ybrant’s MediosOne, the global search-based internet advertising network provider entered a joint venture with Integrid, to develop into the Indian market. The partnership has been very successful and has evolved to be one of the key networks in the market.
Oridian Online Media Solutions is a leading international advertising network with local sales houses and site-specific representation. The company enables premium websites to monetize their international traffic in more than 40 countries while offering advertisers and agencies dedicated and optimized campaign management. Oridian earned IASH accreditation after passing their first audit in July this year, and is a full member of the Internet Advertising Sales Houses (IASH); while Integrid Media is comprised of veteran media professionals with extensive experience and a broad network of contacts within agencies and clients. This experience in media placement, as well as Integrid’s strong influence within the Indian market, makes this cooperation an ideal match for both parties.
“With most of the online advertisers on the MediosOne network, our earlier partnership with Integrid has been truly fruitful. I am sure Oridian joining hands with Integrid will further strengthen the relationship and take it to the next level. We are excited to be cementing our relationship with this company of great caliber,” said Gal Ekstein, General Manager of Oridian Global. “We have been working as a team with Integrid Media for a year now, and this exclusive agreement will go far in strengthening our presence in India.”
“We are continually looking for ways to not only up our service, but also the product itself,” said Anil Mishra, CEO of Integrid Media. “By partnering with Oridian, we offer publishers quality content ads, while at the same time ensuring advertisers the prime promotional space on leading web properties. This in turn, will enable us to offer more effective campaigns to our clients.”