Operative announced on Monday that it has teamed with Fox Interactive Media (FIM) to integrate advertising operations across its leading portfolio of Web properties to provide a unified platform to manage their digital business. This transparency will give FIM’s sales organization an immediate view of available ad inventory and provide the business intelligence needed to manage supply and demand efficiently.
“Operative’s solution provides us with the business intelligence to more intuitively manage our digital properties and products,” said Mike Stoeckel, VP, Advertising Innovations & Operations at FIM. “With increased visibility into our business, we can better utilize our inventory, arm our sales team with more information to provide faster and more tailored customer service, and drive our overall effective CPM.”
Operative will work closely with FIM to integrate their online products’ advertising operations and targeted ad campaigns by linking sales, marketing, finance and inventory teams with one comprehensive interface, OperativeDashboard.
“The need to successfully adopt new media technologies and channels while managing your business makes it imperative to work with a stable, scalable ad management platform,” said R. Michael Leo, Operative’s CEO. “Fox Interactive Media is both a content distribution and social media pioneer and we are excited to help them continue to deliver on their promise to scale their business while bringing disruptive innovation to the industry.”
Established in 2000, Operative is a global organization that provides its clients with technology and services to improve all aspects of their advertising operations lifecycle, from pre-sale to collections, trafficking to reconciliation. OperativeDashboard(TM), an ASP software solution, is an end- to-end workflow management platform that enables media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Operative’s client base includes The Wall Street Journal, The Economist, MSN, Smart Money, iVillage, NBC Universal, and National Public Broadcasting.