OOH Media, India’s largest Out of Home Television advertising company has added another feather to its cap by getting the exclusive rights of showcasing the Making of Dabboo Ratnani’s 2010 annual calender.
To add to the glam quotient OOH screens will see bollywood giants like Amitabh Bachan, Aishwarya Rai, Akshay Kumar, Deepika Padukone, Ranbir Kapoor, Asin, Shah Rukh Khan, Kajol, John Abraham, Bipasha Basu giving out messages to their fans though OOH Screens
40 of the biggest stars of the film biz will now be on OOH screens, throughout summer in various exclusive ‘behind the scenes’ clips having rights to air multiple cut shorts which are candid, snappy and OOH!
Commenting on this Ashutosh Parekh says, “Celebs becomes stars when they are seen and OOH media provides that opportunity through multiple location and clusters across cities. It is a win-win relation and where we add value by digital publicity, people from entertainment fraternity add eyeballs to our screens. So the purpose is served equally”.
OOH screens have constantly been razzle-dazzle with stars like John Abraham, Asin, and others through the access to some exclusive and unique content adding more sizzle to the screens.