Out of Home Media (India) Pvt. Ltd. has partnered with International Indian Film Academy to promote the IIFA Awards 2009. OOH Media has tied up with IIFA Awards 2009 as the exclusive Out of Home TV Partner and is promoting the Awards on all its screens across India.
For promoting the IIFA Awards 2009, OOH Media is running specially created content vignettes called as “OOH Moments at IIFA” which captures celebrities like Kareena Kapoor, Aishwaya Rai Bachchan, Abhishek Bachchan, Akshay Kumar, Saif Ali Khan and many more having their OOH moments @ IIFA. The packaging was designed by in-house creative team of OOH Media with funny one-liners to have the tinsel sizzle on the screens followed by a tune-in to television on 5th July when the IIFA Awards will telecast.
These vignettes have started on all OOH Media screens from 22nd June 09 and will continue till the 5th of July 09. OOH Media can reach out to bollywood lovers through its screens at various Multiplexes, Malls, Residential Colonies, BPOs, Lifestyle Stores, Supermarkets, Bookstores, Commercial Buildings, Gymnasiums and many more. OOH Media reaches out to 50 million people monthly through its 4500 screens across its 22 cities. OOH screens have constantly pushed the envelope with its relevance, innovation and alliances.
Ishan Raina, CEO, OOH Media says, “We are happy to be associated with IIFA. IIFA is one of the most prestigious bollywood event which promotes and acknowledges Indian Cinema globally”
Ashutosh Parekh, National Content Head said, “OOH Media believes in partnering with equals – and hence the association with IIFA and Wiz craft was a complete win win. Our channel network we had set of slick content promos titled “OOH MOMENTS @ IIFA”, capturing snapshots of the funny, quirky, mad and special moments of some of the biggest stars at the IIFA awards for the last ten years which most of the viewers may have not seen any where before. Our screens have consistently partnered on film based content in South Indian languages and the Bollywood genre, so with more and more films using us a platform for audio video visibility pre and post release, it was very relevant”.
Speaking on the association, Sabbas Joseph, Director – Wizcraft International Entertainment Pvt Ltd. & IIFA said, “With the grand success of IIFA in Macau, we would like to bring the magic of Indian Cinema and its key moments over the three day Videocon IIFA Weekend and the IDEA IIFA Awards back home. We are pleased to have IIFA magic across India through OOH Media screens.”