Mumbai: OOH Media, India’s largest out of home television company, having set its track in media and entertainment; ropes in a new campaign of an entertainment channel launch. The long awaited tie- up of Yash Raj Films (YRF) and Sony television is finally on paper with the name Sony YRF Channel planned to be commenced by early 2010. OOH media promotes the launch campaign for 3 weeks across cities and clusters.
Commenting on this deal, Fabian Cowan, General Manager Sales- West, OOH Media said, “OOH media provides a platform to promote the new channel and its shows to the viewers thus making audiences aware about it by reaching them wherever they are”.
The offering the from Sony YRF will be distinct in their look, feel, colour, sound and language, with fresh, contemporary and engaging storylines – these shows will reflect the dreams, aspirations & passion of today’s young India and attuned to deliver “a unique and novel television viewing experience” which will not only appeal to the existing viewers, but bring new viewers to television. The shows combine the best of modern technology, scale and the exceptional story telling skills of YRF both fiction and Non-fiction content.
With huge marketing spends in Television and Outdoor, the channel has signed OOH media for promoting the same spanning across cities and clusters like Malls, multiplexes, Lifestyle, etc in Mumbai, Delhi, Pune, Ahmedabad, Kolkata, Lucknow, Jaipur and many more…to promote the show at locations where people spend most if their time when they are out of home.
Out of home to be considered as an outwardly reached medium, has gained strength on the grounds of high level of awareness dissemination of developments in brands especially for the one who wish to know the of best brains behind some of the worlds most successful and sought after brands. This medium proves out to be a unique platform as every category of audience spends maximum time out of home. New advertisers are turning to it while the existing ones have risen their spend.