Mumbai: Bright colors, water balloons, lavish gujiyas and melodious songs – with all this OOH Media India Pvt Ltd, is celebrating the festival of colours ‘Holi’ on its screens through specially designed vignettes. A brigade of young and vibrant celebrities including Farhan Akhtar, Neetu Chandra, Genelia Dsouza, Shreya Saran, Kangana Ranuat, Bagyashree, Monica Bedi, Amrita Rao, Celina Jaitley, Isha Kopikar, Hard Kaur and many more share their OOH moment and also wishes Happy holi to all the loved ones and viewers of OOH media across the country dipped in the hues of love and colour on the occasion of the festival.
On this festive occasion Ashutosh Parekh, Content National Head, OOH Media comments, “OOH media has taken this initiative under OOH Cares to educate the viewers safe and eco-friendly holi. Celebrities have always added the flavour to our screens. OOH media wishes all its viewers a very happy holi.”
In other specially designed vignettes ‘Celebrate and Save’, OOH Media talks about how should holi be celebrated in an eco-friendly manner. The vignettes created for this campaign focuses on various innovative ways of how can societies, an organisation or a group of people make it colorful “green” holi and also how one can enjoy the festival of color with greater fervor.