In the first six months since its inception BrandScope India which is part of the Posterscope Group has been successful in paving a path for itself that is sustainable and growth oriented. The genesis of Brandscope was based on the premise that it would be brand centric in its approach and would build associations through innovative OOH solutions for clients.
The environment is more important that the media. This would likely mean that the brands campaign script would be the determinant factor in planning the OOH activity. So if the script does not demand large sized hoardings then the plan will not have hoardings even though clients swear by the inclusion of this media option in any activity worth its while. In the first six months of its operations BrandScope has made significant inroads into clients and has been successful in infecting them with this thought process.
Speaking to our correspondent on this initiative Fabian Cowan- Business Head, Brand Scope India says, “Early days still however we are excited about the way this concept is panning out, and are pleasantly surprised by the positive response we have got from like minded clients. We were inclined to believe from the very start that a proposition that adds value to a client’s communication objectives and numbers to its bottom line would always work.”
Fabian further adds, “BrandScope believes that when a client or associate adds the value of our innovative approach, subtracts the vagaries of dealing with many vendors at a time, multiplies the benefits of using our specialized services, and divides the cost over a period of time , the arithmetic almost always works in their favor.”
With its continued focus on brand led out of home solutions and innovative ideas, BrandScope has been able to attract an impressive set of clients. The current bouquet of clients include IndiaBulls, Fuji Film,Anchor Panasonic, Trident developers, Chattisgarh Tourism, Arcil Arms, and Finnair to name a few.
With International tie ups in place BrandScope has brought in OOH innovations that are adaptable and can be used effectively by brands in India, some of which have been appreciated by clients who are currently working with the agency on executing these in the coming weeks.
In addition to this BrandScope is currently working on an urban value communication project which is on a huge canvass and will be the first of its kind seen in the country. Commenting on the possibilities being brought to the groups stable of services through BrandScope, Haresh Nayak, Managing Director Posterscope Group says, “The buoyancy we have seen in the last six months and the manner in which clients are responding to these new initiatives is commendable. We are of the opinion that at this pace we will raise the OOH bar to levels that allow clients to see us an agency that is well rooted into the local fabric and at the same time brings international expertise in the OOH space.”