Second Street Media Solutions announced today that it is sponsoring a free Webinar for local media management to learn how they can profit from the exponential growth of online contests and promotions.
Called “Online Promotions to Triple by 2012 – Are You Ready to Profit?” the Webinar will be held on Feb. 24 at 1 p.m. CST and is co-hosted by local advertising expert Borrell Associates.
While traditional forms of interactive advertising such as banner ads are experiencing significant declines, online promotions and contests are booming with local advertisers and their advertising dollars.
“Online contests are the silver lining in local advertising today – the story local media have been looking for,” said Borrell Associates Senior VP Peter Conti. “Because online contests are drawing readers to interact with and embrace media sites, they are a critical and fast-growing tool for generating online ad dollars today.”
Through the UPICKEM Custom Contest Engine, Second Street Media Solutions provides revenue-generating and audience-building contesting software to hundreds of the nation’s largest media companies, promotions agencies and corporations.