Online Display Advertising Market in India to Grow by 28%

Delhi: The Indian online advertising market comprising of text and display ads will grow to Rs 993 crores in the financial year 2010-2011 from Rs 785 crores in the financial year 2009-2010. This was highlighted by a recent survey conducted by the Internet and Mobile Association of India (IAMAI).

The total online display advertising market is expected to grow by 28% to touch Rs 534 crores in 2010-2011 from Rs 417 crores in 2009-2010. BFSI emerges as the leader in both text and display ad spend with 24% in each category. (See figures 2 and 3). Travel is close behind, accounting for 20% ad spend in both display and text ad spend.

The survey also highlighted that relatively new advertisers like FMCG and education sector are shelling out more on display advertisements than traditional text ads. FMCG sector which is one of the highest spenders on television advertising is one of the lowest spenders on the Internet.

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