O&M’s Pulsarmania TVC has bagged the Storyboard Commercial of the Year at CNBC-TV18 Overdrive Awards 2009. The awards adjudged the Pulsar TVC as the best commercial in auto sector. Abhijit Awasthi, NCD, O&M received the award from Piyush Pandey, Executive Chairman and NCD, O&M India and Anuradha Sengupta, host, Storyboard.
Neel Chowdhury, VP, Marketing, CNBC-TV18 and CNBC Awaaz, said, “These Awards have earned the unparallel distinction of being the widely recognised benchmark. The theme, Future is Green, aims at highlighting the importance of adopting the environment-friendly technology.The trick was to show something that the bikes were capable of doing. The best thing about this ad was that it probably sums up why anyone would want to own a Bajaj Pulsar, it’s an extension of the classic biking tradition.”
South African director Lourens Van Rensburg of Velocity Films was selected because he is both an able director and that he understands the language and psyche of bikes.
The TVC was shot in Cape Town, South Africa. The creative team from O&M Mumbai included Rajneesh Ramakrishnan and Manoj Shetty. The choreography was done by Alan, the bikers and the director himself. The music score was lent by Paul Norwood of Audio Militia.