Beijing : Omnicom Group”s BBDO, DDB and TBWA have clinched the Chinese advertising industry’s top awards for outstanding work in China, garnering the highest honors at the various award shows during the China International Advertising Festival in Nanchang.
This year’s 17th CIAF was held at the Nanchang International Conference and Convention Centre October 22-24. It was authorized by the State Administration of Industry and Commerce and hosted by the China Advertising Association. Vice Minister Liu Fan of the State Administration of Industry and Commerce, key industry leaders Mr. Li Dongsheng and Mr. Li Guoquing from China Advertising Association, and Mr. Alan Rutherford, Chairman of the International Advertising Association, attended the grand opening ceremony.
The event reflects China’s rapidly developing advertising industry and its increasing importance in meeting the growing demands of the Chinese consumer market. Officials at the event acknowledged the key role the advertising industry plays in China’s economic development goals and its advancement of society. At the China Effies, DDB won the Gold and Best Media awards for McDonald’s Winning the Wings Battle campaign. DDB received a Silver for the Ministry of Commerce’s Made with China campaign, and scooped up three Bronzes: for Shanghai Volkswagen-Tiguan’s pre-launch and launch campaign, Lipton’s Milk Tea Chinese New Year campaign for Unilever, and Neutrogena’s Hydration launch for Johnson & Johnson. BBDO secured a Silver for Mountain Dew, and TBWA walked away with a Bronze for McDonald’s Brand Spirit project.
At the Great Wall Awards, DDB won two Golds: one for Volkswagen and one for ING; three Silvers: for Miiow, Gateway Computers and Philips Expo; and four Bronzes, winning for Getac Rugget Notebook, Acer, Gatorade and SVW-Tiguan. BBDO clinched three Silvers, taking awards for Pepsi Mini Space, Braun Chinese Garden and Anlene Home Storage. TBWA Beijing won three Silvers for Expo on QQ – Beijing, Suzhou and Hong Kong. The Great Wall Awards recognize outstanding work published in different media and is one of the most coveted advertising awards in China.
DDB won the Cannes Gold Lion earlier this year in the Outdoor category for Green Pedestrian Crossing, China’s second ever Gold Lion. The work received another Gold in the Outdoor category at the recent Yellow River Awards where DDB also won Gold for Open Me while BBDO took the Silver and Brand Awards for the China Doll campaign. DDB again struck both Gold and Silver at the China Automobile Advertising Awards for Open Me and Dog’s Tale, and took a Silver for Volkswagen’s Vico-Scirocco – Racing Track.
The China International Advertising Festival (CIAF), held annually in different locations in China, is the most authoritative and influential advertising industry event in China. This year, the event attracted 88,000 visitors from advertising and media industries globally.
Widely acknowledged as the pinnacle event of China’s advertising industry, it consists of professional competitions, media and equipment exhibitions, business communications and summits. The CIAF is valued as an efficient business platform for advertisers, agencies and media promoting exchanges between domestic and international advertising industries. Nanchang is known as a university city and the capital of Jiangxi province in southeastern China. It is also a famous historical and cultural site and was chosen as this year’s CIAF venue to host the large-scale national event.