Omnicom Group Agencies bag USA Today Super Bowl Ad Meter

New York : Omnicom Group Inc. agencies topped the USAToday Super Bowl Ad Meter for the nineteenth straight year and the twentieth time since the competition began in 1989. This year, Omnicom agencies won nine of the top 20 spots, including No. 1, in electronically charted consumer research ratings undertaken by USA Today with Shugoll Research and Trotta Associates.

Two spots tied for No. 1: “Dog Sitter” by DDB for Bud Light and “Pug Attack,” a consumer-generated spot for Doritos produced through a partnership with Goodby, Silverstein & Partners, Ketchum and The Marketing Arm.

Additional spots finishing within the top 20 ads were: Snickers “Logging” by BBDO, Chevy “Tommy/Silverado” by Goodby, Mercedes “Welcome” by Merkley + Partners, Cars.com “Go First” by DDB, and the consumer-generated spots Pepsi Max “Love Hurts” and “First Date,” produced through a partnership with Goodby, Ketchum, TBWAChiatDay and The Marketing Arm. Also within the top 20 were Doritos “House Sitting” and “The Best Part,” produced through the partnership with Goodby, Ketchum and The Marketing Arm.

Among “The Top 10 Most Buzzed About Super Bowl Commercials,” according to Forbes, were “First Date,” “Dog Sitter” and “Welcome,” featuring P. Diddy. The Forbes findings were based on consumer research by Zeta Interactive for Media Geek with buzz tracked pre-, during and post-game.

Top 10 picks by OK! magazine included “Pug Attack,” “Love Hurts” and Chevy’s “Miss Evelyn” for Camaro by Goodby, while Fox Sports included “Go First,” “Dog Sitter,” and “House Sitting” among its 12 most highly rated.

In the Nielsen IAG research, Doritos, Pepsi Max and Snickers claimed six spots in the Top 10 Most Recalled 2011 Super Bowl Ads, including No. 1 for “Pug Attack,” while Doritos and Bud Light scored three of the Top 10 Most Liked rankings.

Leave a Reply