FMCG Company Henkel India has appointed OMD India as its media agency following a multi-agency pitch. Mediaedge:cia is the incumbent agency on the account. The business size is said to be somewhat around Rs.30 crore. Henkel India had called for a pitch in April 2009.
Mudra, TBWA and Interface are handling the creative duties for Henkel India.
Henkel India had appointed Jayant Singh as MD in February 2009. The company had also announced the re-launch of its flagship dish wash brand Pril in May 2009 with a new look, called Pril Perfect.
Henkel India has got a whole lot of international as well as national products under its arm. Product portfolio includes international brands like Henko, Mr White, Pril and Fa, besides domestic brands like Margo, Neem Toothpaste, Aramusk, Tuhina and Chek.
Source: Bombay Adclub