O&M was the only agency from India to have won the highest number of awards at the PMAA Dragons of Asia 2008. The agency won a Dragons by Country award, 2 Golds and a Silver. The awards were announced on August 4, 2008.
The PMAA Dragons are known as Asia’s World Class Promotion Marketing Award programme and it rewards the best work across Asia in the field of Promotion Marketing capturing the best strategies, techniques and execution.
The winners from PMAA represent Asia and compete at the global level in the MAA GLOBES (Marketing Agencies Association Worldwide) Awards to be announced during the conference of MAA Worldwide, on October 20th, 2008.
Samir Gupte, Country Head-Ogilvy Outreach, the agency behind the campaigns says, “We have always believed in doing great work that works for the brands. These awards are recognition of the thinking and efforts that go into making of successful campaigns. LBSC and Lifebuoy Gurudwara are both unique campaigns that capture key consumer insights and follow it up with scalable and flawless execution”