Om books ,Ignitee launch global digital media handbook

Mumbai : Om Books International in association with Ignitee Digital Solutions Pvt. Ltd, India’s leading digital marketing company today launched a first of its kind global digital media handbook, titled, ‘Honey I Shrunk the World’.

The book was unveiled by Harsha Bhogle, renowned cricket commentator and journalist and Anjali Raina ,Executive Director,Harvard Business School,India Research Centre in the presence of Ajay Mago, Publisher, Om Books International, Mr. V. Ramani, Vice Chairman, Ignitee Digital Solutions Pvt. Ltd, Atul Hegde, CEO, Ignitee Digital Solutions Pvt. Ltd and Harminder Kaur, Ignitee Digital Solutions Pvt Ltd at Crossword bookstore, Kemps Corner.

Honey I Shrunk the World is a complete guide on the online marketing platform. The book provides intricate details and statistics on online consumption, behavior patterns across global regions and digital marketing domains.

Speaking on the occasion, Ajay Mago, Publisher, Om Books International stated, “Om Books International (OBI) is today amongst the leading Indian publishers with a large range of distribution networks across the globe, apart from a chain of book stores. While over the years its emphasis has been on lifestyle, coffee table and illustrated children’s books among others, At Om Books International, we have always believed in bringing the best of content for our readers. This is one such move.”

V. Ramani, Vice Chairman, Ignitee Digital Solutions Pvt Ltd said, “The online space is witnessing rapid movement over the past decade. Corporate, marketing guru’s, brand managers and even the lay internet user has understood the power of the digital medium in terms of communication and engagement. We at Ignitee have always believed that knowledge is best utilized when it is shared amongst people and this book is a true testimony of that.”

Adding further, Atul Hegde, CEO Ignitee Digital Solutions Pvt. Ltd said, “Honey I Shrunk the World is the first handbook that contains all the information on the Internet. It has been designed to empower, educate and entertain various audiences like digital media professionals, brand managers, marketers, students interested in learning the ropes of this industry and digital consumers who are always on the lookout for new and interesting nuggets that the Internet has to offer. Ignitee has gone through great lengths to compile knowledge in this space and are confident of this book being helpful to the readers.”

The book spans nine global regions including Africa, Asia, Caribbean, Central America, Europe, Middle East, North America, Oceanic and South America. Honey I Shrunk the World also features detailed numbers of markets within each of these regions along with information on top sites and net surfing behaviour of consumers.

Harsha Bhogle, renowned cricket commentator and journalist said, “I congratulate Ignitee on the launch of their first book and am delighted to be associated with it. The Internet has truly spun knowledge around the globe. Even cricket has now moved off the field right onto our computer screens. Ignitee has actually shrunk the Internet in this book and if I were to compare Honey I Shrunk the World to cricket then, it would be as good as squeezing an entire test series in a T20 format.”

Anjali Raina, Executive Director of Harvard Business School, India Research Centre in Mumbai commented, “The generation uses the internet as their preferred mode of communication – for chatting, browsing and exchanging ideas through various social networking sites. What’s less well known is that digital media – wikis, tags, Twitter, etc. are also transforming learning and innovation. Honey I Shrunk the World is an excellent guide to generate and spread awareness of this medium amongst students.”

The book, published by Om Books International, is available at Crossword stores all over the country and is priced at Rs.995. Honey I Shrunk the World is a large vault of precious information on the digital medium and will enrich the readers experience for days to come.

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