VLCC, the category leader in the wellness domain with a leadership position in slimming, beauty & fitness services and products, today announced the ramping up of its marketing initiatives for the Indian and Middle East markets, in keeping with its target of accelerated growth in the next 24 months. It has significantly increased its marketing and advertising budget for the current fiscal by over 40% to in excess of Rs.75 crores.
To this effect, VLCC has appointed Ogilvy & Mather (O&M) as the creative agency for all its business verticals in India, including the slimming & beauty services, day spas, beauty & nutrition training institutes, VLCC Nutri-Diet Clinics as well as the VLCC Personal Care line of skin-care, body-care and hair-care products. For the Middle East, including UAE, Bahrain and Oman, VLCC’s creative duties are being handled by Dubai-based Bates Pan Gulf, the region’s leading marketing communications group.
In addition, VLCC has also appointed Media Contacts, the global interactive media network of Havas Digital to deliver strategic and actionable marketing insights across digital media. Its CRM initiatives will be managed by 141 Sercon, a WPP group company & one of the largest specialized “below-the-line” marketing services agencies. VLCC has also engaged one of the largest BPO companies, Aegis Communication, an Essar Group Enterprise to manage its domestic call centre operations.
Commenting on the new appointments, Sandeep Ahuja, Managing Director, VLCC Health Care Ltd. said, “VLCC is a very special brand with tremendous momentum and we are committed to strengthening its leadership position in the wellness domain. The appointment of O&M and top specialists in the areas of CRM and internet market is in keeping with the VLCC Group’s target of achieving superlative growth in the next two years both in India and overseas through a finely tuned focus on R&D, customer delight and best-in-class marketing initiatives. ”