Shanghai : Ogilvy & Mather today announced the appointment of Mr. YUAN Yong as Managing Director of Ogilvy & Mather Advertising in Shanghai. YUAN will lead the charge of achieving the agency’s “Twin Peaks” mission of creating gamechanging campaigns that are both creative and effective, pushing digital transformation, and fostering a culture of pervasive creativity.
A native of Shanghai, YUAN is a Harvard Business School graduate with more than 14 years of experience in marketing communications in mainland China. YUAN joins Ogilvy from JWT Shanghai where he held roles as Director of Client Services and Group Account Director/Business Director for the past seven years. Earlier he also worked at JWT Shanghai from 1997-2002 before taking on a Brand Manager position with Pepsico Beverages International in New York. His experience includes brand management and integrated communication assignments for a roster of domestic and multinational clients that includes HSBC, Nike, Inbev, Bosch, Konka, Anta, Lilang, 999 Pharmaceutical and Alibaba.
Raymond Tao, President of Ogilvy & Mather/Advertising China said, “Yong shares my vision and philosophy on how to best run the agency. We believe in creating an environment for our team where creativity and effectiveness are paramount and where our sole purpose is to craft influential work for our clients. He is also very passionate about exploring all the new options that digital and social media bring. He joins us at a very exciting time and I couldn’t be more excited to have him on our team.”
“Yong is an advertising veteran with a zeal and passion for this industry that brings an
inspiring energy to everyone around him. As a core member of the Shanghai management team I trust that he will help us to build even stronger relationships with our Chinese and international clients and I look forward to working with him,” added Chris Reitermann, President of Ogilvy and Mather Shanghai Group.
YUAN’s appointment further strengthens the agency’s senior line up which recently added multi-award winning creative and film director Graham Fink as Chief Creative Officer for O&M China. Fink relocates to Shanghai in July as he departs M&C Saatchi London where he served as Executive Creative Director.
YUAN’s first day at Ogilvy was Monday, June 20.