New Delhi: OLX.in has just launched an entertaining new TV campaign aimed at building and strengthening on their famous ‘Bech De’ proposition. Having created a market and pioneered the concept of buying and selling among Individuals, OLX’s new campaign communicates the core OLX message of ‘Bech De’ in interesting ways using the previous campaign ‘Badi Badi Baatein’s’ married couple’s playful teasing route.
“We have been elated with the response that the Indian market has given us and the success stories that people are telling us about their great experiences of buying and selling on OLX.in have been overwhelming. Our new ads are a reflection of inputs and insights gained from listening to our users and Indian consumers and derived from real life situations among couples and the typical Indian household. These new ads convey a simple message through a humorous storyline. Whatever be your reasons to sell your pre loved or pre owned goods – whether you have liked something new or are hardly using it, the solution is to just ‘Sell it on OLX’ (OLX PeBech De),” Amarjit Batra, CEO, OLX.in stated,
Perpetuating from the pronounced usage of online classifieds for buying and selling automobiles,white-goods and household products, these TVCs are representative of what is happening in most homes today. Conceptualized by Creative agency Saatchi & Saatchi, the ad is a great extension of the underlying value propositions of the brand – ‘Sab KuchBiktaHai’ and ‘BadiBadiBaatein’.
The TVC is well integrated with Radio, OOH and social media to make it more substantial.
Media/Origin: TV / Indian
Product Group: Online media | Services
Advert title(s): BadiBadiBaatein / Sab kuchbiktahain
Creative Agency: Saatchi & Saatchi, India
Chief Creative Officer: RamanujShastry
Creative Team: NeharikaAwal, Rajesh Minocha
Account Management: NamanVardhan