Ogilvy Hong Kong has announced that Sean Rach, Managing Director, OgilvyOne Worldwide Hong Kong, has been elected to the 2009 Global Board of Directors of the Mobile Marketing Association (MMA) and has been named as Chairman of MMA APAC .
Ogilvy has been an active participant of the MMA and served on the board for the past three years.
“Ogilvy’s efforts at the cutting edge of mobile marketing span the region with noteworthy work in India, Australia, Singapore, Hong Kong, China, the Philippines, Korea and Japan. The mobile medium offers marketers a uniquely personal and engaging platform that, due to its very nature, must be handled appropriately,” said Mr Rach.
“The Mobile Marketing Association’s efforts in developing marketing guidelines and standards, researching consumer acceptance of mobile marketing and providing a common forum for all parts of the mobile marketing eco-system are praiseworthy. I am honoured to have been selected to lead my peers for the coming year and appreciate the support of the members, board members and especially our executive committee of Barney Loehnis (Isobar), Dilip Mistry (Microsoft), and Geoffrey Handley (The Hyperfactory) as well as our Chairman Emeritus, Jimmy Poon (Puca),” he said.
“The MMA Global Board of Directors has a key part to play in both the MMA and the industry by offering strategic oversight and real-world expertise, enabling the MMA to identify and create the framework necessary for the mobile marketing industry to thrive,” said Mike Wehrs, President and CEO of the MMA. “I am happy to be able to welcome Sean back to the Global Board of Directors for 2009 and as Chairman of the APAC Regional Board. I thank him for his dedication to the association and the mobile marketing industry as a whole. Together we can continue to make great progress for the entire ecosystem.”