Lucas Indian Services Ltd (part of the TVS Group),in an multi agency pitch has decided on OgilvyAction to handle retail promotional business for its venture CarPlus, which is into organised car accessory retail.
Rahul Saigal, VP – Shopper & Trade Marketing, OgilvyAction, said, “The agency has won this business following a multi-agency pitch. Our immediate responsibilities include designing and setting up stores for CarPlus across India and driving shoppers to these stores.”
CarPlus have plans to set up over 100 stores in 32 cities over the next five years.
OgilvyAction is the brand activation arm of the Ogilvy Group.
Source: Bombay Adclub