OgilvyAction boosts Greater China management

Patti Sun and Wendy Yen have been appointed to the roles of Managing Partner, OgilvyAction Shanghai and Managing Director, OgilvyAction Taiwan, respectively – effective immediately.

Patti Sun, Vice President Euro RSCG 4D/ Field Force China for the last six years, has over 15 years experience working in this field – 12 of which have been in China. Patti, in the newly created position of Managing Partner in Shanghai, will be responsible for strengthening strategic capabilities and driving integrated shopper and retail solutions across OgilvyAction.

Patti will have a matrix reporting line to Shenan Chuang, CEO of Ogilvy & Mather Group China, and John Goodman, Regional President, OgilvyAction Asia Pacific.

Wendy Yen, a business development and marketing specialist has gained much of her experience working with some of the world’s most respected brands, including Pepsi and Disney.

Reporting directly to Joseph Pai, Chairman, Ogilvy & Mather Taiwan and John Goodman, Regional President, OgilvyAction Asia Pacific, Wendy will be responsible for the successful implementation of the discipline’s five year plan. Wendy replaces Richard Raju, who leaves Taiwan to pursue other career opportunities.

Said John Goodman, Regional President, OgilvyAction Asia Pacific, “OgilvyAction is the leader in turning shoppers into buyers and closing the sale. Our investment in talent reflects our commitment to ensure our ideas result in actionable solutions for our clients. We’re very excited to have both Patti and Wendy on board in Greater China, a particularly important growth market for OgilvyAction.”

TB Song, Chairman of Ogilvy & Mather Greater China, added, “We’re bullish on growth for our OgilvyAction business in Greater China where we’ve recently added important accounts such as Vitamin Water and North Face to our growing client roster of prominent brands including Unilever, Durex and BP. As retail marketing continues to pose a significant challenge for many of our clients, we believe Patti and Wendy’s appointments will help to further expand the Action business, one of our key strategic growth drivers in Greater China, the largest market for Action in the region.”

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