OgilvyAction, the global brand activation and shopper marketing network of The Ogilvy Group, announced Colin Glaum executive creative director of its North American OgilvyAction operation.
Effective immediately, Colin Glaum will oversee all of the creative work across OgilvyAction’s North American offices: New York, Chicago, Stamford, Conn., Atlanta and Toronto. He will be based in the firm’s New York headquarters.
“Big ideas and brilliant creative work are at the heart of our company and at the center of any winning brand activation program. Today, more than ever, it’s what will differentiate a brand and engage the consumer,” said Rick Roth, Global CEO OgilvyAction. “In Colin, we gain the kind of creative leadership that will give our clients and their brands real advantage.”
“Colin has an amazing track record of turning shoppers into buyers and is hugely respected for his work on big brands in the activation space,” said Sheila Hartnett, OgilvyAction CEO North America.
Previously, he was the executive creative director at Rapp Collins, leading digital direct marketing efforts with such clients as Mercedes Benz, The Travel Channel and Pfizer. Before that, at BBDO, Colin brought to life campaigns for Visa and Pepsi and as creative director at Young & Rubicam, he did the same for MSN and The NBA. He has expertise in programs ranging from online video games and mobile content to full-sensory experiential environments.
About OgilvyAction: OgilvyAction is the brand activation and shopper marketing arm of The Ogilvy Group that turns shoppers into buyers. Focused on helping marketers win in “The Last MileTM,” OgilvyAction utilizes a proprietary planning process and suite of tools to understand the relationships between the shopper, the retailer and the brand. The insights generated power big ideas that can be measured.
A worldwide network of 61 offices in 48 countries allows OgilvyAction to deliver its clients global solutions and best practices with local expertise. OgilvyAction offers a wide spectrum of services including shopper & trade marketing, experiential marketing, digital retail activation and retail design that close the sale. Its client portfolio features Fortune 500 Blue Chip clients and some of the most innovative local marketers around the world. OgilvyAction is part of the WPP Group, one of the world’s largest communications services organizations.