The two month long multi-agency pitch to win the creative duties of the financial services group, Religare Enterprises has finally ended with Ogilvy snatching the win from the likes of JWT, McCann Erickson, TBWA, Capital Advertising and Law & Kenneth.
What started as a pitch for Religare’s corporate film eventually became a full-fledged one, with Ogilvy, Mumbai finally winning a business in the region of Rs 30 crore.
Subhrangshu Neogi, director — brand and corporate communications, Religare Enterprises Limited explains that Ogilvy won the creative duties because the company was looking for an accomplished ad firm which had the resources to look after the full suite of the company’s products and services.
Ogilvy has been managing Religare’s mutual funds business from June and will now handle the financial services, comprising asset management, wealth management (Religare Macquarie), equity and commodity broking, investment banking, lending services, private equity and venture capital. It will also be responsible for Religare Voyages, Religare Aircharter and Religare Technova.
Sanjay Thapar, group president – North and East, Ogilvy India was confident that that the firm will take Religare to the next level, and help establish the brand in the international market.