Mather China dominated the recent Effie Awards winning a total of 25 Effies,
more than double that of the next agency. The company scooped a Grand Prix as
well as five Gold, eight Silver and 11 Bronze awards. This is three times more
than the 2010 tally.
Ogilvy’s highlights from the event were the Johnnie
Walker campaign “Walk the Talk in China” which picked up the Grand Prix and a
Gold in the Integrated Marketing category; the Silver in the Integrated
Marketing category for Fanta’s campaign “The Ninth Class” and a Gold for Best
Image for the Chengdu Municipality. Dove was the biggest winner with four awards
– a Gold for Best FMCG, a Silver for Social Media and two Bronze awards for Best
Image and FMCG.
“This outstanding performance from Ogilvy China
testifies that our Twin Peaks strategy is delivering great work for our clients,
work that reaches the pinnacles of Creativity and Effectiveness. We believe
there’s a powerful correlation between the creativity and effectiveness of
ideas. Our ambition is to deliver work that out-performs market behaviour and
expectation, this result for China is proof positive of our intent,” said Mark
Sinnock, Regional President, Ogilvy Asia/Pacific, Strategy and Planning.
The coveted awards, which are recognised worldwide as a standard of
excellence for effectiveness in marketing communications, came from across a
range of group companies including Ogilvy One, Ogilvy PR, Ogilvy Action,
O&M, Raynet Ogilvy BJ, BlackArc Ogilvy SH and sister company Soho Square.