Ogilvy Mather's Ã¢â‚¬Å“Pitch David OgilvyÃ¢â‚¬Â iPhone App Named FWA Ã¢â‚¬Å“Mobile of the DayÃ¢â‚¬Â
Beijing: Ogilvy & Mather’s “Pitch David Ogilvy” iPhone app was named “Mobile of the Day” by the industry recognized internet award program Favourite Website Awards.
The app was created to continue the centennial celebration of Ogilvy & Mather founder David Ogilvy who was born 100 years ago on June 23. The new iPhone app invites the public to pitch their “big ideas” to the iconic ad man himself.
Using the iPhone’s videoconference function, the free app allows users to have a direct Facetime conversation with a 3D David Ogilvy about their ideas. Through speech recognition technology, David Ogilvy, one of the advertising industry’s most famous and lauded figures, will respond accordingly to the pitched idea with an encouragement or an honest and straightforward critique in his signature style.
The interactive “Pitch David Ogilvy” app commemorates the advertising legend’s commitment to knowledge, imagination and innovation that continues to inspire today’s generation of pioneers across all industries.
For advertising enthusiasts and creatives who have been influenced by famous Ogilvyisms such as “Never write an advertisement that you wouldn’t want your own family to read,” “Tolerate genius,” and “Unless your advertising is built on a big idea, it will pass like a ship in the night,” this app gives today’s ad men a fun mobile tool to test their concepts and big ideas.
Doug Schiff, ECD of OgilvyOne Bejing, who worked with Ogilvy Digital Lab, Sascha Engel, to develop the iPhone app, said, “We created this fun and engaging app because we wanted to bring David’s passion for big ideas back to contemporary life. And we are thrilled with the recognition from FWA. After all, every great accomplishment starts with a big idea and we want to encourage thinking in the same spirit as David Ogilvy, in a new and digital way of course! ”
Ogilvy’s “Pitch David Ogilvy” app is available now through the App Store and is compatible with iPhone and iPod touch (4th generation). Requires iOS 3.1.3 or later.
The “Pitch David Ogilvy” iPhone app is the second app created by Ogilvy China’s Digital Lab. Launched in January 2011, the first app called “Filled the Sky” added virtual colorful fireworks to any photo to help people celebrate the Chinese New Year in a fun new way. This app was also featured by FWA as China’s first ever “Mobile of the Day” on March 11, 2011.