Ogilvy & Mather has bagged the creative duties for IDBI Bank Ltd. Ogilvy will handle the corporate and product advertisements for IDBI Bank. IDBI Bank rides on a state–of-the-art Information Technology (IT) platform to structure and deliver personalized banking services and customized financial solutions to its clients. With an aggregate balance sheet size of Rs.1,30,694 crore as on March 31, 2008. IDBI Bank is among India’s most trusted visionary PSU bank, which has led India’s industrial and infrastructure development since 1964.
IDBI Bank has come a long way from being a pure development financial institution and is currently a new generation, full service commercial bank, offering full-spectrum of financial products & services, in the areas of retail and corporate banking, agriculture, SME and other segments of financial services, including investment banking, life insurance, and equity broking segments, all under a single roof. IDBI Bank has recently reorganized its business and organisation structure commensurate with its aspiration to become a ‘Top 5’ bank by asset size and market capitalization by the year 2012. This strategic repositioning of the IDBI Bank Brand will be further aided by Ogilvy & Mather through appropriate communication to all the stakeholders.
“The task ahead for Ogilvy is to give IDBI Bank a distinct identity amidst the clutter of financial brands, while building emotional affinity towards the brand. To move it from being the most admired bank to the most loved bank,” says Deepika Sabharwal Tiwari, Sr. Vice President, Ogilvy & Mather.
“I am waiting to get my hands dirty on the brand real soon. They have clarity in what they want and the thinking is very simple. As marketeers they have immense faith in the agency and therefore the pressure is on us to deliver”, says Abhijit Avasthi, Executive Creative Director, South Asia, Ogilvy & Mather.
Piyush Pandey, Executive Chairman & National Creative Director of Ogilvy & Mather said,” I am extremely delighted that IDBI has chosen O&M as its partner. IDBI is an organization that has done tremendous service to the nation. I am looking forward to leading a team that creates impactful communication for this wonderful brand.