Ogilvy Mather Strengthens Southeast Asia Management Line-up

Singapore : Ogilvy & Mather announces key management moves across its ASEAN operations in a bid to accelerate revenue opportunities in this important region. Fiona Gordon will lead the company’s ambitious growth strategy in Singapore and Stephen Mangham has been appointed by PT Indo Ad as Technical Advisor (Country) in Indonesia.

Fiona Gordon moves to Singapore from Hong Kong to take over the reins from Stephen Mangham on September 5, 2011. Prior to Fiona’s promotion to Group Chairman, Ogilvy & Mather Singapore, Fiona lead the Agency’s Global Brand Management (GBM) matrix, a role she held for two years.

Said Paul Heath, CEO Ogilvy & Mather Asia Pacific: “Fiona’s impressive leadership qualities built our GBM community into a growth engine for our regional business. As Fiona steps into one of our most challenging roles in the region; to lead a flagship agency in one of the most competitive markets, I’m confident she will do a wonderful job and meet the objective of steering this office’s development as a world class hub.”

Stephen Mangham will move to Jakarta as Technical Advisor (Country) on October 3rd, 2011 and succeeds Renuka Jaypal. “This is a great move for Stephen, who has been a first-class leader in Singapore for the last six years,” added Paul Heath on Stephen’s appointment. “Stephen’s proven track record, excellent leadership skills and broad international experience in emerging markets will help us drive strong business results and fuel growth.”

During Stephen’s tenure, Ogilvy & Mather Singapore has grown from 240 to nearly 600 employees; a job achieved through the significant strengthening of its PR, CRM and Digital practices as well as the creation of a world class Redworks operation. Before moving to Singapore, Stephen was Managing Director, Ogilvy & Mather (Advertising) Taiwan, and prior to this appointment Stephen worked across several Eastern European markets, as well as London and Frankfurt with Saatchi & Saatchi.

Renuka Jaypal, who’s role will be announced shortly, has been in Indonesia for four years. During this time Renuka has helped grown the agency by 70 percent. “Renuka has gathered an excellent management team who have achieved incredible results in a very short time. We’d like to thank Renuka for her leadership and contribution to the Indonesian office,” concluded Paul Heath.

Indonesia, the fourth most populated market in the world, is key to the Group’s Asia Pacific growth strategy, with the market pushing to reach an economic growth rate of 6.5 and up to 6.9 percent in 2012, it leads the ASEAN region.

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