Ogilvy Mather Mumbai declared most effective agency office globally

Mumbai: Ogilvy & Mather Mumbai has been declared the Most Effective Agency Office Globally, in the 2012 Effie Effectiveness Index. O&M Mumbai is the only Indian agency office to rank in the top 5 agencies, globally. Effie Worldwide and WARC, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index in Cannes, France, today.

Hephzibah Pathak, President, Ogilvy & Mather Mumbai: This is brilliant news. A wonderful reward for the champions in Mumbai office and our great client partners. And another testimony to the twin peaks of creativity and effectiveness.

For the second year in a row, the WPP Group is the Most Effective Advertising holding company and Ogilvy & Mather is the Most Effective Advertising Agency Network. Ogilvy Mumbai was also declared the Most Effective Individual Agency office in Asia Pacific in the 2011 Effie Effectiveness Index and ranked No. 2 Worldwide in 2011.

The Index was launched in June last year and is led by Effie Worldwide. It is said that the Effie Effectiveness Index will become the industry standard. The Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions. It is the world’s most comprehensive ranking of agency and advertiser performance and a valuable resource for anyone interested in marketing effectiveness.

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