Ogilvy & Mather Group UK has appointed Nina Jasinski to the role of Chief Marketing Officer.She will join Ogilvy in June and report to Annette King, Chief Executive, Ogilvy & Mather Group UK. She will sit on the board of the UK group.
Jasinski will lead the new business and marketing function across the group, which is made up of ten expert agencies and over 1700 people. She will be tasked with building on the momentum of recent wins which include The Cabinet Office, IKEA, and EY, whilst helping the business leverage the move to Sea Containers, where for the first time the group will be together under one roof. Nina will work closely with Lauren Crampsie, Ogilvy & Mather Global CMO.
Jasinski most recently held the position of CMO at Engine where she over saw a successful period of growth, especially in integrated account wins. Prior to Engine she has worked with some of the very best and most awarded advertising, direct and digital creative shops including RKCR, Dare, Elvis and Leo Burnett and is one of the most experienced CMOs in the industry.
Jasinski said: “I’m hugely excited to join Ogilvy. I’ve been an admirer of Annette King for many years and with the imminent move to Sea Containers, it heralds a new era for the group. The 10 different agencies that make up Ogilvy are unique in the market place as they share the same, strong Ogilvy culture and values. All clients now want integration on some scale and at Ogilvy we can form teams that are seamless – where the join is impossible to see. The opportunity to market the group is a unique and once in a lifetime chance. I’m thrilled!” King said: “Nina has energy and ideas that will strengthen our team as we go forward into this exciting chapter for Ogilvy. She understands the changing nature of clients’ needs and her experience coupled with business nous are second to none – we can’t wait to welcome her to Ogilvy.”