Ogilvy Mather bags 10 crore VLCC brand portfolio

Ogilvy & Mather (O&M) Delhi has bagged the entire brand portfolio for Vandana Luthra Curls & Curves (VLCC). The size of the business is learnt to be in the region of Rs 10 crore.

Equus Red Cell is the incumbent agency handling the healthcare and personal care products business of VLCC. The company also plans to leverage strategic touch points to reach out to consumers.

JWT was the creative agency for VLCC when it stepped into the market. In 2005, the account was split into two – health services and personal care products. It was then when Equus bagged the healthcare services business, while the personal care brands were retained by JWT.

In 2006, the personal care business was moved to M&C Saatchi and by August 2007, VLCC has decided to align this part of the business also with Equus.

Source: Bombay Adclub

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