Singapore: Ogilvy & Mather today announces the appointment of multi-award winning creative, Steve Back, to the newly created position of Chief Creative Officer, Ogilvy & Mather Singapore. Steve will relocate to Singapore with his family from Sydney and commence his role in January 2011. Steve was executive creative director at Saatchi & Saatchi Sydney, a position he held for three years.
Reporting to Stephen Mangham, Chairman of Ogilvy & Mather Singapore and Eugene Cheong, Regional Executive Creative Director Ogilvy & Mather Asia Pacific, Steve will oversee The Ogilvy Group’s entire creative product in Singapore.
Said Eugene Cheong: “We took the better part of six months, looking and waiting for someone of Steve’s stature to take the job. And, wonder of wonders, the statuesque Steve showed up and signed on the dotted line. Singapore is our most famous office and our super-hub. We wanted a big man to be its creative chief. At six foot six, Steve more than fit the bill.”
Commenting on his appointment Steve Back stated: “Ogilvy Singapore presented an irresistible opportunity to join an agency at the top of its game. The Ogilvy team has great ambition, passion, and energy with leading edge capabilities across all media. I’m obsessed with the power of creativity to solve real business problems and creating an environment where world class ideas thrive.”
Added Stephen Mangham “With Asia poised to outstrip North America and Europe in ad spend, it’s vital that our talent is up to this challenge. Steve’s track record of ‘doing great work which works’ on big brands is what sets him apart. Steve is a big believer in developing not just big ideas, but big ideal for brands.”
Continued Stephen Mangham: “Ogilvy Singapore is fortunate to have a number of outstanding creative leaders, Steve will work with these ECDs in driving the quality of the work across all our clients, and ensure that we are one agency indivisible.”
Also commenting on the appointment David Mayo, President Ogilvy & Mather (Advertising) Asia Pacific said: “Steve Back’s arrival is part of our ongoing creative investment strategy to bring the best heavyweight talent from around the world to Ogilvy in Asia. Over the past nine months we have handpicked the very best names in the business from all over the world and are deep into discussions with some extraordinary individuals. We hope to have more announcements of Steve’s size over the coming months in several markets around the region.
Ogilvy Singapore employs almost 600 people and works across some of the region’s best brands, including: IBM, Unilever, SingTel, Coke a Cola, Rolex, Amex, Kodak and CIMB