Hong Kong: Building on its on-going partnership with MTR, Ogilvy & Mather Advertising Hong Kong (O&M) has developed another advertisement for MTR’s ‘caring for life’s journeys’ marketing campaign.
The campaign spots include a one-minute TVC and three 30-second TVCs plus print advertorials, which unveil the hidden treasures to be discovered in Hong Kong.
“We have picked real people with real stories to feature in the TVC. Their stories are the hidden treasures to be discovered in Hong Kong,” said Sandy Chan, Executive Creative Director, Ogilvy & Mather Advertising, Hong Kong.
“The opening of the South Island line and Kwun Tong Line Extension will enable all these hidden treasures to go further in developing their full potential and to be discovered by everyone in Hong Kong,” said Jacqueline Tong, Head of Branding, MTR. “Through this new campaign, we aim to draw more public preference to the MTR and create anticipation for the coming new lines.”
Campaign name: Have you ever seen them before?
Client: MTR Corporation Ltd
Agency: Ogilvy & Mather Advertising, Hong Kong Account servicing: Gladys Wong, Chowpo Kong and Olivia Luk Executive creative director: Sandy Chan Creative Director: Buji Ng Art director: Ben Yeung TVC director: Maisy Choi
Exposures: TVC and Print
Media buyer: OMD