Ogilvy India promotes Abhijit Avasthi and Rajiv Rao as creative directors

Ogilvy India has elevated Abhijit Avasthi and Rajiv Rao (executive creative directors for the South Asian region ) as national creative directors .

The duo will now share the responsibilities of Piyush Pandey, the former national creative director.

Previously examples of such a dual creative structure in the advertising fraternity include Ashish Khazanchi and Prasanna Sankhe from Publicis Ambience, and Sagar Mahabaleshwarkar-Minakshi Achan (previously Ramanuj Shastry was Mahabaleshwarkar’s partner) for Rediffusion Y&R.

Source: Bombay Adclub

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