Cannes : Ogilvy & Mather has won 12 Gold medals and more Cannes Lions than ever before in the year that it celebrates its inspirational founder, David Ogilvy’s centennial.
In total, Ogilvy & Mather won 61 Lions across all categories in the 58th Cannes Lions International Festival of Creativity, 2011. The company scooped up 12 Gold, 17 Silver and 32 Bronze awards, and had 133 Finalists in this year’s festival. This breaks last year’s impressive record of 57 award wins (3 Gold, 18 Silver, and 36 Bronze), proof of the company reasserting its creative dominance.
In the highly coveted Network of the Year Category, Ogilvy secured second place, its highest position ever in the history of the network and a reflection of the record-smashing performance achieved in this Cannes Lions 2011. Ogilvy Argentina was named Direct Agency of the Year and Ogilvy Brazil took third place in that category.
Ogilvy creative highlights from the Festival include “The Friendship Machine” campaign for Coca Cola by Ogilvy Argentina, which picked up two Gold awards in the Direct category and a Gold in the Outdoor category. The Coca Cola “Friendship Machine,” an interactive activation idea using a 3.5 meter vending machine, was created in Latin America to celebrate Friendship Day. Ogilvy Latin America won an unprecedented six Lions for Coca Cola.
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, commented: “As we celebrate our founder’s centennial, it feels appropriate and right that we have had our best performance in history in Cannes. Our performance tops off a historic week for Ogilvy. I am very proud of everyone who has contributed to our success. Thanks to all our clients and to every one of our 18,000 Ogilvy colleagues for making this happen. Congratulations!”