Ogilvy Greater China scores big at China Effie Awards

Beijing:Ogilvy & Mather Greater China was awarded 11 gold metals at the prestigious China Effie Awards held in Tianjin, China on November 28 – earning a total of 26 metals. Each year the China Effie Awards recognize the most effective advertising campaigns in China.

Shenan Chuang, CEO of Ogilvy & Mather Greater China, said, “The campaigns that won gold at the China Effies represent some of our most creative work this year, demonstrating that creativity gives a huge boost to the effectiveness of a campaign. Especially in tougher economic times, creativity can add significant value to a campaign’s bottom line.”

For the first time in its history, the China Effie Awards extended beyond mainland China to include entries from Hong Kong and Taiwan.

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